With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is the greatest time of year to make sure your paid search campaigns are running smoothly, especially as you gear up for heavy traffic to your site. To give you an idea of just how important … Read More
Top 7 Reasons Marketers Should Utilize Google Tag Manager
Google Tag Manager is a marketing and tracking service for web analytics that allows users to place tags in order to measure traffic and optimize their online marketing. Instead of editing site code, marketers can now use Google Tag Manager to edit tags in the easy to use interface. Scroll down and find out all the reasons you … Read More
Simple Excel Tricks for PPC Ad Copy Writing
When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More