3 Disruptive Digital Marketing Trends for 2018

Kelley SchneiderMarketing, MatrixLeave a Comment

Things change fast in the digital world, where new technologies alter the way consumers communicate and behave. To future-proof their marketing strategies, it’s important for businesses to know what’s coming, so they can grow and adapt to the ever-shifting digital landscape. A Big Chunk of Change Whatever the date on the calendar, one truth remains constant: forward-thinking businesses accelerate ahead … Read More

The GDPR and Its Global Impact On Marketing

Kelley SchneiderMatrix, RegulatoryLeave a Comment

  What Marketers Need to Know About the GDPR On May 25, 2018, the European Union will officially begin enforcing the new General Data Protection Regulation, arguably the most comprehensive, stringent and consequential regulation to be implemented in over 20 years. Whereas the previous Data Protection Directive (rolled out in 1995) protected EU consumers mostly from EU companies, the new … Read More