Content originally published on Marketing Brew. AI has made its way into many aspects of life, including performance marketing. New developments allow marketers to attribute revenue from sponsorships and in-game advertising. With the recent conclusion of the summer Olympics, see how AI has helped brands track ROI during live sporting events. Read more on the publisher’s site.
Search, Social, and now Streaming. Self-service advertising continues to grow across almost all digital touchpoints. With several companies such as Google, Facebook, YouTube, Pinterest, LinkedIn, Twitter, and TikTok all having their own ad managers, Hulu will be jumping into the mix. They began beta testing their self-serve ad-buying tool early last year and will continue to allow businesses to … Read More