The Future of Marketing: U.S. Highlights

Russell OrrisNewsletter

Content originally published on Adobe. The consumers have spoken. From personalization to social commerce, Adobe reveals where both marketers and customers align and where there may be room for improvement. Explore these relevant insights as we head into the end of 2021 and begin planning for next year.  Read more on the publisher’s site.    

Olympics: How Brands Are Using AI to Track Their in-Game Sponsorships

Russell OrrisNewsletter

Content originally published on Marketing Brew. AI has made its way into many aspects of life, including performance marketing. New developments allow marketers to attribute revenue from sponsorships and in-game advertising. With the recent conclusion of the summer Olympics, see how AI has helped brands track ROI during live sporting events.  Read more on the publisher’s site.

Why Hulu Might Be the Next Advertising Channel in Your Marketing Mix.

Russell OrrisBlog, Marketing

Search, Social, and now Streaming.   Self-service advertising continues to grow across almost all digital touchpoints. With several companies such as Google, Facebook, YouTube, Pinterest, LinkedIn, Twitter, and TikTok all having their own ad managers, Hulu will be jumping into the mix. They began beta testing their self-serve ad-buying tool early last year and will continue to allow businesses to … Read More