Webinar: Google Analytics 4 – What Marketers Need to Know Now

Hardy KalisherWebinar

Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven marketing decisions will no longer collect data as of July 1, 2023. Google is replacing GA with Google Analytics 4 (GA4).

Why watch this on-demand webinar?

Marketers should watch this webinar to learn what they need to know about this significant change. Google recommends setting up your website’s instance of GA4 in January 2023 however, it’s not as easy as it sounds. If you want to continue to see your important marketing data such as goals, events, and conversions now is the time to learn about GA4.

Parallel Path’s Chief Growth Officer, Hardy Kalisher walks through what marketers need to know to be successful when Google Analytics sunsets and is replaced with GA4 in 2023.

What you will learn during the webinar?

  • The difference between old GA (Universal Analytics) and new GA (Google Analytics 4)
  • How to migrate your current GA configuration into the new GA4
  • How to overcome the critical challenges in setting up your instance of GA4
  • The essential features of GA4 and how marketers can get the most out of them