Analyzing the Health Insurance Customer Journey

Megan JoosteBlog, Content Marketing, Inbound, Marketing, Matrix

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once they’re there, you need a … Read More

Four Content Planning Tips for Lifestyle Brands

Megan JoosteBlog, Content Marketing, Matrix

Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant outdoor and active lifestyle consumers looking for information ranging from finding the perfect e-bike to campfire safety tips. In particular, one blog post has recently earned incredible traffic growth during COVID-19: “10 Foods to Keep … Read More

5 Things Social Media Managers Should Look for in a Planning Tool

Megan HettwerContent Marketing, Marketing, Matrix, Social MediaLeave a Comment

Pick a tool, any tool One of my tasks as Director of Earned/Owned media at Parallel Path is to oversee social media scheduling for our clients. Juggling a number of accounts across different editorial calendars is never straightforward, but I’ve discovered a few efficiencies and tools that help make my job that much easier – and my clients’ social engagement … Read More

Preparing for Voice Search (Part 3 of 3) – Informational Search Optimization

Parallel PathContent Marketing, Matrix, SEOLeave a Comment

Voice search is a hot topic of 2019. In the first of this three-part series, we laid out some statistics that suggest consumers are rapidly adopting this emerging technology. How do marketers capitalize on this growth? The first step is to understand how voice search platforms are sourcing content for their results. In part two, we analyzed voice search results … Read More

What Is Good B2B Content?

Danny MoscosoContent Marketing, MatrixLeave a Comment

  5 Fundamentals to Developing Good B2B Content Good content bridges the gap between your competitive advantage and your customer’s needs. But what exactly makes content “good”? Here is our guide for developing engaging, sharable content that offers real value to readers. The Fundamental Ingredients To understand what makes content good or bad, it helps to explain the reasons behind … Read More