Google’s Cookie Conundrum
For years, Google has been signaling the end of third-party cookies in its Chrome browser, urging advertisers to prepare for a cookie-less future. The industry has been on high alert, bracing for the impact of this significant shift. However, in a surprising twist, Google has decided to keep third-party cookies in its Chrome browser, a […]
IGTV: Does It Have a Place in Your Digital Marketing Mix?
What is IGTV, and Can Brands Benefit? Near the end of June 2018, Instagram announced its newest initiative: IGTV. This new feature can be found within the traditional Instagram platform, but it’s also a standalone app that can be downloaded directly. Through IGTV, users can upload videos that are longer than 60 seconds, and […]
Tackling Remarketing Visibility Issues
Poorly executed remarketing campaigns look sloppy and can reflect negatively on your brand. Oversaturation, irrelevant messaging and showing ads on inappropriate sites can turn off your prospects and jeopardize your customer acquisition efforts. Remarketing can be a highly effective tool when done properly. To effectively leverage remarketing, it’s important to follow best practices for maximizing […]
The Secrets to Successful Display Advertising for Franchise Businesses
Display advertising is one of the most effective ways to increase awareness for your franchise business online, and it should be an integral part of your digital marketing strategy. It is an inexpensive way for franchise brands to reach their audience at scale. And like traditional outbound advertising such as tv or radio ads, display […]