Increasing patient acquisition for OhioHealth, Central Ohio’s largest health system
Client overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 52 Ohio counties. OhioHealth has been recognized six times as one of the […]
Growing a multi-location medical provider with a new brand strategy
Client overview The Anderson Orthopaedic Clinic, founded in 1938 by Dr. Otto Anderson Engh, has been a pioneer in orthopedic care for over eighty years. Today, the clinic is renowned in the District of Columbia, Maryland and Virginia (DMV) region for its expertise in minimally invasive surgery, joint replacement, arthroscopic surgery, sports medicine, and comprehensive […]
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]
Scheduling for Success: Maximizing Capacity in Multi-Location Organizations
At Parallel Path, we understand the critical role capacity optimization plays in the success of multi-location organizations. Operating in the dynamic landscape of health and wellness marketing, maximizing capacity is not just a matter of operational efficiency; it’s a crucial component of maintaining a thriving market presence and ensuring the delivery of quality patient care […]
Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]
Growing a multi-location ophthalmology clinic with a new brand strategy
Client overview EVP Eyecare is a prominent name in the ophthalmology sector, known for providing high-quality eye care services. Their focus on advanced eye health solutions and patient-centered care distinguishes them in the medical field. Established with a vision to offer specialized eye care, EVP Eyecare has grown into a network of top-tier ophthalmology clinics. […]
Scaling Multi-Location Healthcare Organizations: A Playbook Approach
Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need to be busy. Balancing all of these demands simultaneously is a challenging exercise. Taking a “one size fits all” approach can be efficient, but you will likely leave opportunities on […]
5 Marketing Priorities of Hospitals & Health Systems
The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success. Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing […]