Marketing Opportunities in the Evolving Landscape of Skin Health
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and holistic well-being, the wellness tourism industry is poised for exponential growth. From luxurious spa retreats to immersive wellness experiences, this sector is redefining vacations by blending leisure with health-centric activities. […]
Tips for Better Digital Marketing Analytics for Outdoor Brands
You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding how your digital marketing efforts are affecting that growth, it will be difficult to craft a strategy that ensures that growth will continue. Here are four analytics tips for better […]
Four Content Planning Tips for Lifestyle Brands
Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant outdoor and active lifestyle consumers looking for information ranging from finding the perfect e-bike to campfire safety tips. In particular, one blog post has recently earned incredible traffic growth during […]