Analyzing the Health Insurance Customer Journey

Megan JoosteBlog, Content Marketing, Inbound, Marketing, Matrix

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once they’re there, you need a … Read More

Making the Most of Branded Search Results

Matt StoneInbound, Marketing, Matrix, SEOLeave a Comment

  The main objective of many SEO efforts is to attract new customers from search engine referrals, meaning potential customers that do not already know about your products or services. These ‘non-branded’ SEO search visits provide an opportunity to introduce your company to those prospects that may not know you. But what about visits from prospects that are looking for … Read More

How to Create Outstanding Content

Matt NeSmithInbound, Marketing, MatrixLeave a Comment

  One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking about it. Content consistently makes the top lists of tactics for SEO moving into the future, and rightfully so. Content allows you to distribute your message and show your knowledge, regardless of the industry you … Read More

Educating Clients on Changes in Online Marketing

Kevin MullanInbound, MatrixLeave a Comment

  Marketing has rapidly evolved with the Internet. Many of these changes have occurred in just the last five years. As a consequence, many marketers are left in doubt as to the effectiveness of their strategies. The online marketing space requires a high level of adaptability in order to perform at a high level. It’s our job as digital marketers … Read More

I Want Candy & Creativity!

Nick MillerInbound, Matrix1 Comment

  It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t forget to visit your neighborhood dentist’s house on Thursday night to get some delicious candy packaged with a new toothbrush and floss. With all the enjoyment and excitement around this spooky holiday, brands are starting … Read More

Time Management Advice for Digital Dads

Chris ThompsonInbound, Matrix1 Comment

As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home, yet the demands of clients and management remain high. And Google certainly isn’t slowing down. So it’s up to me to adapt. It’s up to us as dads to adapt. We owe it to ourselves … Read More

Delivering Growth: From Account Management to Strategic Consulting

Hardy KalisherInbound, MatrixLeave a Comment

    CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients.  However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherInbound, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More

5 Ways to Learn Internet Marketing

Chris ThompsonInbound, MatrixLeave a Comment

The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies. What is even more fascinating is the speed at which our industry has … Read More

Why Your Company Needs a Marketing Developer

John SchoofsInbound, MatrixLeave a Comment

How many times have marketers been pushed down the IT priority list when they need to have something done to your website?  Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test.  At the end of the day, the … Read More

SEM is Getting Harder (SEM is Not For the Amateur)

Tracy EarlesInbound, MatrixLeave a Comment

Tracy Earles VP of Marketing Inbound marketing is much more difficult than five years ago. Why? And why should it matter to you? Can’t a company run its own search marketing campaigns? The main reason that search marketing is more difficult is that it is more competitive. Advertising dollars are fleeing traditional media, like TV or print, and moving into … Read More

Marketing in a Down Economy with Google Website Optimizer

Bryan ConnallyInbound, MatrixLeave a Comment

Bryan Connally Internet Marketing Specialist Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of these questions revolve around how to most successfully market their products and services in the current economic downturn.  For marketers that use online channels to accomplish anything from ecommerce sales to lead generation, there is … Read More