The GLP-1 Wars Just Went Primetime
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo health topics clickable, took aim at the weight-loss industry in its first Super Bowl ad. The message? “There are medications that work, but they’re priced for profits, not patients.” Spicy. […]
The $90 Billion Gut Health Industry Is Here—Why Aren’t You?
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut health market, expected to grow to nearly $90 billion by 2030, offers a lucrative playground for marketers. But in a crowded and confusing landscape, clarity and consumer education are the […]
The Marketers Guide to Holistic Health and Wellness
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche concept to a cornerstone of consumer expectations. This evolution, spurred by the pandemic, has brought about transformative opportunities for both brands and marketers. Understanding how to align with consumers within this movement is essential for […]
Dream Big: How Sleep Wellness is Transforming Health Marketing
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health, the Centers for Disease Control and Prevention (CDC) reports that nearly 35% of adults fail to meet the recommended seven hours per night. For many, the modern demands of stress, technology use, and societal pressures […]
The Wearable Tech Boom: How Marketers Can Lead in the Era of Personalized Health
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower consumers to make proactive health decisions. With the global wearable market projected to reach $187 billion by 2030, marketers have a unique opportunity to position their brands at the intersection […]
Marketing Opportunities in the Evolving Landscape of Skin Health
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]
Rumination and Overthinking in the Workplace
In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and brands alike. While physical wellness has long been a focal point, the connection between mind and body is undeniable, and it’s time for brands in the health and wellness sector to elevate their approach to […]
Google’s Cookie Conundrum
For years, Google has been signaling the end of third-party cookies in its Chrome browser, urging advertisers to prepare for a cookie-less future. The industry has been on high alert, bracing for the impact of this significant shift. However, in a surprising twist, Google has decided to keep third-party cookies in its Chrome browser, a […]
The Future of Fitness: Key Insights from Beyond Activ Conference
The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ conference in New York last week which brought together leaders from the health and wellness, fitness, and hospitality sectors to highlight the trends that are reshaping the way brands approach […]