The digital marketing industry is one of constant change and clients and agencies alike have grown accustomed to navigating through these uncertain waters and having to continuously pivot our strategies to follow suit. One of the next big things we’ll need to traverse are industry changes related to an increased priority around consumer privacy. We’re all still feeling some of … Read More
Facebook Retargeting Solutions After iOS14 Updates
It is no secret that the iOS14 updates have thrown a wrench into digital advertising strategies this year. In the past, retargeting based on website traffic had been very successful in driving conversions. However, now that a lot of people are opting out of data tracking, advertisers are not seeing the same success or audience sizes that they had been … Read More
Google Ads iOS14 Updates
iOS14 Updates Apple recently introduced new privacy and security features for their iOS14 software update. As a result, Google, Facebook, and other digital advertising platforms have had to make significant updates to products to comply with the new privacy and security features. This update is largely focused on user privacy within apps, so Google’s updates were less significant than Facebook’s, … Read More
How to Balance Marketing Effectiveness with Personal Privacy
In many ways, 2018 has been the year of data privacy. Data breaches at Facebook, Google, LinkedIn, and elsewhere have dominated the news. It’s no surprise that protecting sensitive data is on the minds of consumers, businesses, and lawmakers alike. On the legal side, the European Union enacted the Global Data Protection Regulation, or GDPR, on May 25th 2018. These … Read More
The GDPR and Its Global Impact On Marketing
What Marketers Need to Know About the GDPR On May 25, 2018, the European Union will officially begin enforcing the new General Data Protection Regulation, arguably the most comprehensive, stringent and consequential regulation to be implemented in over 20 years. Whereas the previous Data Protection Directive (rolled out in 1995) protected EU consumers mostly from EU companies, the new … Read More