Increasing Membership for a Large Chain of Fitness Centers
Client Overview Founded in 1999, Fitness Connection is a category leader in the “High Value, Low Price” (HVLP) fitness segment, offering the full range of amenities and services of a large, full-service premium club for a low monthly fee. Memberships include access to state-of-the-art strength / cardio equipment, functional training areas, women’s only workout areas, […]
Growing a Multi-Location Ophthalmology Clinic with a New Brand Strategy
Client Overview EVP Eyecare is a prominent name in the ophthalmology sector, known for providing high-quality eye care services. Their focus on advanced eye health solutions and patient-centered care distinguishes them in the medical field. Established with a vision to offer specialized eye care, EVP Eyecare has grown into a network of top-tier ophthalmology clinics. […]
Increasing Patient Acquisition for OhioHealth, Central Ohio’s Largest Health System
Client Overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. OhioHealth has been recognized six times as one of the […]
As AOR Parallel Path Supports the National Growth and Mission of On Our Sleeves — Powered by Nationwide Children’s Hospital
Client Overview Powered by the behavioral health experts at Nationwide Children’s Hospital, On Our Sleeves is the national movement to break stigmas around children’s mental health. Children don’t wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental health concern and half of all lifetime mental health concerns starting […]
UnitedHealthcare Colorado Exceeded Goals and Achieved Record Breaking Growth
Client Overview More than 45 years ago, UnitedHealthcare Colorado’s Rocky Mountain Health Plans (RMHP) established itself as a dominant provider of health insurance coverage in Colorado with extraordinary community relationships. In 2016, RMHP was acquired by United Healthcare. In 2022, Parallel Path celebrated its 10th year as RMHP’s marketing partner, helping to launch RMHP’s digital […]
Accelerating Direct to Consumer Growth
Ascent Protein grew revenue on its e-commerce site by double digits YoY. The Challenge Ascent Protein is a Denver-based nutrition company on a mission to naturally improve athletic performance. Ascent’s launch included a go-to-market strategy that included direct to consumer sales via e-commerce, but over the course of the initial three years, the brand wasn’t […]
Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing
Backpacker’s Pantry has seen +158% online revenue since we started working together. Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]
Growing a National Massage Franchise with a Centralized Digital Marketing Strategy
Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network. Challenge “What we know from our experience is that the […]