Growing a National Massage Franchise with a Centralized Digital Marketing Strategy

Megan JoosteCase Studies, Marketing

Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network.   Challenge “What we know from our experience is that the foundation of any successful franchise … Read More

Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing

Parallel PathCase Studies

Backpacker’s Pantry has seen +158% online revenue since we started working together.   Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, family-owned and operated company committed … Read More

Helping a Leading Hospital Gain Unprecedented Paid Search Results

Parallel PathCase Studies, Health and Wellness, Healthcare

Hospital Paid Search

Paid search account rebuild and optimization approach improves budget efficiency and ROI while connecting patients to the care they need   Background Determined to treat and heal more patients across their region, a leading hospital asked Parallel Path to achieve brand awareness growth and new patient acquisition goals by implementing a best-in-class paid search campaign strategy and management.   Challenge Parallel … Read More

Transforming the Way Rocky Mountain Health Plans Reaches New Customers

Parallel PathCase Studies

Helping a healthcare provider rise above the competition during open enrollment Client: Rocky Mountain Health Plans   Background Insurance companies face wild competition and market fluctuation while trying to earn consumers’ attention during annual open enrollment periods. Determined to rise above the fray, Grand Junction-based insurance provider Rocky Mountain Health Plans worked with Parallel Path to humanize the brand with … Read More