Increasing Patient Acquisition for OhioHealth, Central Ohio’s Largest Health System
Client Overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. OhioHealth has been recognized six times as one of the […]
As AOR Parallel Path Supports the National Growth and Mission of On Our Sleeves — Powered by Nationwide Children’s Hospital
Client Overview Powered by the behavioral health experts at Nationwide Children’s Hospital, On Our Sleeves is the national movement to break stigmas around children’s mental health. Children don’t wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental health concern and half of all lifetime mental health concerns starting […]
How Parallel Path Helped a Health Technology Startup Achieve a 4 Billion Dollar Valuation
Client Overview Olive is a visionary automation company that is on a mission to revolutionize healthcare by creating the Internet of Healthcare. Olive’s core solution leverages artificial intelligence so that the industry can focus on what matters most — delivering exceptional care. The healthcare industry is burdened with inefficiencies and its workforce is doing more […]
UnitedHealthcare’s Rocky Mountain Health Plans Exceeded Goals and Achieved Record Breaking Growth
Client Overview More than 45 years ago, Rocky Mountain Health Plans (RMHP) established itself as a dominant provider of health insurance coverage in Colorado with extraordinary community relationships. In 2016, RMHP was acquired by United Healthcare. In 2022, Parallel Path celebrated its 10th year as RMHP’s marketing partner, helping to launch RMHP’s digital transformation in […]
SEO Audit & Strategy Leads to a Massive Increase in Organic Traffic for Healthcare AI Company
Technical SEO can reveal opportunities to significantly improve search engine accessibility to your website and relevant traffic The Challenge Olive is a leading healthcare operation AI solution and 2020 CB Insights Healthcare Digital 150 company that recently received a valuation of 1.5 billion dollars. Olive has rapidly risen to start-up “unicorn” status by […]
Accelerating Direct to Consumer Growth
Ascent Protein grew revenue on its e-commerce site by double digits YoY. The Challenge Ascent Protein is a Denver-based nutrition company on a mission to naturally improve athletic performance. Ascent’s launch included a go-to-market strategy that included direct to consumer sales via e-commerce, but over the course of the initial three years, the brand wasn’t […]
Helping a Leading Hospital Gain Unprecedented Paid Search Results
Paid search account rebuild and optimization approach improves budget efficiency and ROI while connecting patients to the care they need Background Determined to treat and heal more patients across their region, a leading hospital asked Parallel Path to achieve brand awareness growth and new patient acquisition goals by implementing a best-in-class paid search campaign […]
Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing
Backpacker’s Pantry has seen +158% online revenue since we started working together. Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]
Growing a National Massage Franchise with a Centralized Digital Marketing Strategy
Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network. Challenge “What we know from our experience is that the […]