How Your Brand Can Promote Social Media Wellness
With people spending so much more time at home because of the COVID-19 pandemic, the danger of over-using social media is real, even for people for whom health and wellness is a priority. Remember what Jack Ma, the founder of Alibaba said: “Today’s customers want to be healthy and happy, no matter who they are.” […]
Analyzing the Health Insurance Customer Journey
You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once […]
Enabling Enhanced Ecommerce With and Without Shopify
Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors. Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the […]
Paid Media Tips for Brand Safety During COVID-19
Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content […]
Better KPIs for Wellness Digital Marketing
High-performing digital marketing strategies rely on a built-in feedback loop that pulls regular analytics reports, analyzes marketing activities, and optimizes based on those findings. But marketing teams (and their analytics specialists) can sometimes get overwhelmed by the sheer amount of data that is accessible to them. It’s easy to wonder what are truly important key […]
Tips for Better Digital Marketing Analytics for Outdoor Brands
You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding how your digital marketing efforts are affecting that growth, it will be difficult to craft a strategy that ensures that growth will continue. Here are four analytics tips for better […]
Four Content Planning Tips for Lifestyle Brands
Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant outdoor and active lifestyle consumers looking for information ranging from finding the perfect e-bike to campfire safety tips. In particular, one blog post has recently earned incredible traffic growth during […]
Optimize Your Hospital’s TeleHealth Information on Google My Business During COVID-19
As the US continues to navigate outbreaks and shutdowns your hospital’s Google My Business profile should be optimized to maximize your exposure and service for your audience. Your Google My Business listing is critical to driving traffic to your healthcare website, providing great customer service, and communicating valuable information to your patients and their families. […]
Social Media Advertising Updates 2020
The world of social media advertising can feel like it is evolving at light speed. To help you stay on top of opportunities to achieve your marketing goals, we wanted to take a moment to share a current overview of all Q1 and Q2 changes to Facebook, Instagram, Twitter, Snapchat, Linkedin, Pinterest, and TikTok . […]