Using Search Impression Share to Identify Growth Opportunities for Health, Wellness and Lifestyle Brands

Billy McCallBlog, Performance Media, PPC

Google Ads

Are you seeing success with your lead generation or e-commerce search campaigns, but don’t know what more you could be getting out of them? What if I told you that the paid search platforms have been providing you the guidance you’ve needed all along? At Parallel Path, a common question from our clients is, “What more could we be doing?” … Read More

Reddit Advertising for Health, Wellness and Lifestyle Brands

Dendy WalkerBlog, Performance Media, Social Media Ads

How brands can use Reddit to engage with a valuable audience Social media platforms have largely evolved into places to consume content, instead of sharing content. With the rise of bots and negativity on social media, more users have turned towards online communities, such as those on Reddit, as a safe haven to express themselves. Reddit is thriving with 50M+ … Read More

Instagram Shopping An E-Commerce Overview

Bella MarconiBlog, Performance Media, Social Media Ads

Instagram Shopping Overview

Instagram Shopping: An Opportunity for Health, Wellness, and Lifestyle Brands   With more than 1 billion active users each month, it’s no surprise that Instagram has made the shift into becoming a more e-commerce-friendly platform. Along with the huge user base, celebrity social channels and mega influencers have helped give Instagram the opportunity to become an e-commerce powerhouse.  Considering the … Read More

Pinterest Advertising for Health, Wellness and Lifestyle Brands

Dendy WalkerBlog, Performance Media, Social Media Ads

Pinterest Advertising 2022

How Pinterest can drive meaningful engagement in a post-iOS14 world As we navigate a post-iOS14 digital landscape we are constantly looking for ways that health, wellness, and lifestyle brands can diversify across social placements and ensure success for our clients. Pinterest is a mature platform with an engaged audience, making it an ideal candidate for testing new placements to achieve … Read More