Partnership with Streamline Brands to Drive Next Era of Growth

Megan JoosteHealth and Wellness, Matrix, News/Press, Web Design

Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth. Streamline Brands is the leading franchisor of swim school concepts in the United States, with over 170 swim schools in its network. Parallel Path will be providing a range of digital marketing services to the … Read More

Marketing Engine or Brochure? Building a Website That Performs

Parallel PathWeb DesignLeave a Comment

Before we get started, open your business’s website in another browser tab. Take a good, hard look at it and answer the question, “Does my website look more like a brochure or a lead generating, marketing powerhouse?” There’s a strong chance it looks and functions more like a brochure… and that’s okay, because it can be fixed. What is a … Read More

Why Are You Still Designing Websites for Desktops, When Mobile Is King?

Casey WinslowWeb DesignLeave a Comment

It’s been two years since mobile traffic eclipsed desktop traffic, yet many websites are still being designed for desktop users. With mobile poised to experience continuing growth, and desktop positioned for an inevitable decline, website designers must shift focus if they hope to deliver expected results for companies. Mobile Is No Longer an Afterthought When it comes to mobile popularity, … Read More

Building a Website That Performs: Why Your Ad Agency Shouldn’t Build Your Website

Parallel PathWeb DesignLeave a Comment

The Importance of Hiring An Agency With Deep Digital Expertise When you work with an advertising agency, it’s tempting to have them take over every aspect of your business’s digital marketing. Having each piece of the marketing puzzle in one place streamlines projects, but your advertising agency generally isn’t the best choice when it comes to outsourcing website design and … Read More