Ideas

Pioneering perspectives on health & wellness

The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?

Rumination and Overthinking in the Workplace

In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and brands alike. While physical wellness

Google’s Cookie Conundrum

For years, Google has been signaling the end of third-party cookies in its Chrome browser, urging advertisers to prepare for a cookie-less future. The industry

The Future of Fitness: Key Insights from Beyond Activ Conference

The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ

Trends Shaping Gyms, Studios and Wellness Centers

As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at a series of crossroads. The

Transforming Travel: The Rise and Impact of Wellness Tourism

Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and

From SEO to SGE: Surviving the Google Search Shake-Up

The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this

Evidence Over Everything: The New Standard in Health Products

If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are