Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
More People are Searching for “Coronavirus” Than “COVID-19” Right Now
We are certainly at an odd moment in time, and today there are more questions than answers regarding the development of the Coronavirus pandemic. The
Segmenting Branded and Non-Branded Keywords to Maximize Your Media Spend
Chances are, your organization is already employing both branded and non-branded keywords in your Paid Media (PPC) and SEO programs. But, the key to really
How to Use Google Analytics Segments: An Illustrated Guide
Google Analytics offers a ton of up-front/top-level information. The way Google provides information and allows users to slice and dice the information works well for
Why Your Brand Should Use Facebook Brand Lift Measurement
Likes feel great, but are they good for the bottom line? While likes and shares are usually guaranteed to boost your mood, it’s difficult to
Partnership with Streamline Brands to Drive Next Era of Growth
Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth.
Integrating Billboard Advertising with Digital-First Marketing Campaigns
Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch
Health, Wellness, and Lifestyle Marketing for 2020 and Beyond
Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed
New Electrolyte and Protein-Packed Beverage Joins the Ascent Family
We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary