Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Three Ways to Maximize Brand Awareness During a Recession
The Digital Marketing landscape is rapidly changing under the economic pressure of the Coronavirus Pandemic. Agencies and Brands have needed to be agile to stay
Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards
Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a
What the Parallel Path Team is Doing to Stay Well at Home Right Now
It’s no secret health and wellness is kind of a big deal here at Parallel Path. It’s who we are as an agency (a healthy
Segmenting Branded and Non-Branded Keywords to Maximize Your Media Spend
Chances are, your organization is already employing both branded and non-branded keywords in your Paid Media (PPC) and SEO programs. But, the key to really
How to Use Google Analytics Segments: An Illustrated Guide
Google Analytics offers a ton of up-front/top-level information. The way Google provides information and allows users to slice and dice the information works well for
Why Your Brand Should Use Facebook Brand Lift Measurement
Likes feel great, but are they good for the bottom line? While likes and shares are usually guaranteed to boost your mood, it’s difficult to
Partnership with Streamline Brands to Drive Next Era of Growth
Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth.
Integrating Billboard Advertising with Digital-First Marketing Campaigns
Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch
