Ideas

Pioneering perspectives on health & wellness

The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?

Health, Wellness, and Lifestyle Marketing for 2020 and Beyond

Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed

New Electrolyte and Protein-Packed Beverage Joins the Ascent Family

We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary

Who Will be Most Impacted by the Google January 2020 Core Update

The Google January 2020 Core Update is complete On January 13th 2020, Google announced the release of a broad core algorithm update. Of course, this

Maximizing ROI on Your Hospital’s Digital Marketing

Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top

Digital Balance in a Tech-Dominant World

In the past couple of months, I have noticed a trend across categories around the importance of balance and wellbeing as it pertains to our

Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics

Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression,