Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Branded vs Non-Branded Keyword Performance: Why Does It Matter?
If your PPC and SEO programs include both branded and non-branded keywords, it is critical to analyze performance across these keyword categories separately. Using blended data
More Consumers Are Cutting the Cord on Cable. What Does it Mean for Your Brand?
Each year, more and more people opt out of traditional TV services like cable and satellite. As Fortune.com reported, “After companies from cable giant Comcast
Digital Marketing, Millennials, and Your Brand
Key Strategies to Use When Marketing to Millennials Millennials (aka people born between 1981 and 1996) are a unique generation. When compared to earlier
CMOs: You Probably Don’t Need Most of Your In-house Staff
Your In-House Digital Marketing Staff Can Hold Back Your Campaign While it may seem logical to hire an in-house team for your digital marketing
IGTV: Does It Have a Place in Your Digital Marketing Mix?
What is IGTV, and Can Brands Benefit? Near the end of June 2018, Instagram announced its newest initiative: IGTV. This new feature can be
Marketing Isn’t Buying Tools
Successful Marketing Is About Strategy, Not Just Tools These days, there’s a lot of buzz about marketing automation software and other technologies that seem
How Much Reporting and Transparency Do Your Franchisees Need?
Getting Franchisees to Buy into Your National Marketing Fund Implementing and maintaining an effective national marketing fund together with your franchisees is both an
If Your Franchise Company Doesn’t Have a National Marketing Fund – You Need One
As modern marketing continues to move toward digital channels, it becomes increasingly important for companies to build frameworks that can efficiently deliver strong marketing results
Tackling Remarketing Visibility Issues
Poorly executed remarketing campaigns look sloppy and can reflect negatively on your brand. Oversaturation, irrelevant messaging and showing ads on inappropriate sites can turn off