Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Your Customer’s Journey Is Not Siloed – And Neither Is Your Marketing
Customers may encounter many different marketing touchpoints before they ever take action on your website – a social media post, a display ad, a radio
Preparing for Voice Search (Part 3 of 3) – Informational Search Optimization
Voice search is a hot topic of 2019. In the first of this three-part series, we laid out some statistics that suggest consumers are rapidly
How to Balance Marketing Effectiveness with Personal Privacy
In many ways, 2018 has been the year of data privacy. Data breaches at Facebook, Google, LinkedIn, and elsewhere have dominated the news. It’s no
Franchise Marketing: Benefits of a Centrally Managed Domain
How are your franchisee websites set up right now? Does each location have its own website and domain? If your answer to that question is
Google My Business Best Practices for Healthcare Organizations
If there is one thing that keeps healthcare marketers awake at night – particularly marketers for multi-location hospitals and clinics – it is the state
PPC Best Practices for Franchises: The Hidden Factors That Can Influence Results
Pay per click (PPC) marketing should be a primary tool in the franchise marketing toolkit. When set up and managed properly, a franchise PPC account
Branded vs Non-Branded Keyword Performance: Why Does It Matter?
If your PPC and SEO programs include both branded and non-branded keywords, it is critical to analyze performance across these keyword categories separately. Using blended data
More Consumers Are Cutting the Cord on Cable. What Does it Mean for Your Brand?
Each year, more and more people opt out of traditional TV services like cable and satellite. As Fortune.com reported, “After companies from cable giant Comcast
Digital Marketing, Millennials, and Your Brand
Key Strategies to Use When Marketing to Millennials Millennials (aka people born between 1981 and 1996) are a unique generation. When compared to earlier