Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
What Successful CMOs Want in Their Marketing Agencies?
When it comes to selecting a marketing agency, successful CMOs want partners – not vendors. This means more than just having expertise with all modern
The Importance of a Centrally Managed Franchise Website
A website is the hub of any business’s digital efforts. An ineffective website will undermine all other marketing efforts, no matter how much time, money
There Are No Digital Marketing Experts
In the digital marketing world, there is no shortage of consultants, agencies and prospective employees who can dazzle you with best practices and channel-specific expertise.
Digital Authenticity: What Does it Mean? And, Why Is it Important?
Successful marketing campaigns are about creating connections that promote action and positive word of mouth. To effectively engage modern consumers, businesses need to establish trust
Your Brand Needs Help. Can You Get Away With A Brand Refresh?
How long has it been since your company really looked at its brand and brand positioning? If not recently, it’s probably about time. With rapidly
The Secrets to Successful Display Advertising for Franchise Businesses
Display advertising is one of the most effective ways to increase awareness for your franchise business online, and it should be an integral part of
Social Media Best Practices for Franchises
How Franchises Should Manage Their Social Media Properties You might be wondering if social media is worth it from a business perspective, and it’s
7 Tips for Measuring the Impact of Your Awareness Campaign
Awareness campaigns are very important for companies, especially if they are newer brands or looking to enter new categories. Unfortunately, it’s not always easy to
How Digital Agencies Have Evolved into Marketing Agencies
These days, the best digital marketing agencies have embraced the fact that “digital” is such a huge part of marketing that the term “digital marketing”