Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
How to Turn a Passion for Analytics Into Successful Sports Management
The analytics profession has grown substantially with the advent of new technologies and the integration of powerful statistical software. Across the profession we now see
A Journey Into RLSA
In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad
Applicability of R in Online Marketing Analysis
In any industry, data analysis is often supplemented by powerful statistical packages. Currently, competition exists between some of the big named programs like SAS and
5 Lessons about Digital Marketing Learned from Buddy the Elf
1) “The best way to spread Christmas cheer is singing loud for all to hear.” You have invested, or plan to invest I hope,
3 Tips for a Successful Site Migration
At some point in the lifecycle of your business you will most likely need to make a significant change to your website architecture. This change
How to answer the question – Why don’t we rank number one on Google?
We have all received the random email from an executive or shareholder asking the age old question, why don’t we rank number one on
I’m Thankful For . . Digital Technology
‘Tis the season to take a look back and recognize what you are thankful for. While I am sure this title already looks like a
How I Failed a Teammate by Not Listening
There is nothing more important that a leader can do than listen. Sadly, I recently failed a team member by not listening to them.
Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where