Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
I’m Thankful For . . Digital Technology
‘Tis the season to take a look back and recognize what you are thankful for. While I am sure this title already looks like a
How I Failed a Teammate by Not Listening
There is nothing more important that a leader can do than listen. Sadly, I recently failed a team member by not listening to them.
Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where
Marketing Messaging – Leading or Following?
As I was listening to the radio yesterday, I heard (yet another) health insurance company commercial. In this particular commercial, Jim’s “couch” is bemoaning
Educating Clients on Changes in Online Marketing
Marketing has rapidly evolved with the Internet. Many of these changes have occurred in just the last five years. As a consequence, many marketers
Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}
With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is
I Want Candy & Creativity!
It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t
Time Management Advice for Digital Dads
As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home,
2013 SEO Ranking Factors Explained
Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis