Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
What Happened to My Precious Keywords?
(Not Provided) Increases to 51% of Referring Keywords In October of 2011, Google began encrypting search data in an effort to offer greater security to
Consolidate Your Website’s SEO Value With Subfolders
Vincent van Gogh’s Portrait of Doctor Gachet sold for $82.5 million at Christie’s New York in 1990. A 1962 Ferrari 250 GTO was purchased for
Marketers First, Data Analysts Second
Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement
How Statistics Drive Smarter Marketing
Online marketing is a complex, ever evolving combination of elements including timing, segmentation, and brand recognition. Paid search marketing teams work diligently to find
Delivering Growth: From Account Management to Strategic Consulting
CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies
AdWords Account Health: Search Query Reports
As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query
Identifying Impacts from Search Engine Algorithm Updates
As search engines continue to evolve, it is becoming more important than ever to monitor organic traffic to your website. While some webmasters and
Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus
It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool
Recent Google Algorithm Updates Causing Ranking Volatility
Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings.