Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
The Impact is Real: Google’s Encrypted Search
Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the
Google +1 Effect on PPC
Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed
Should Your Site Implement Google +1?
Bryan Connally Staff Internet Marketing Specialist Some background info on Google +1 for SEO: Google has stated that “+1” for websites will be used as
ICANN’s Release of gTLDs: More .Hype than .Hope
David DuBois Search Engine Optimization Specialist June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it
Take Back Your Brand
Jeff Edwards Internet Marketing Specialist The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company
How Do I Start Advertising on Facebook?
Bryan Connally Internet Marketing Specialist 2009 was a big year for Facebook. In May, comScore reported 70.2 million US unique visits for Facebook (up 97%
SEM is Getting Harder (SEM is Not For the Amateur)
Tracy Earles VP of Marketing Inbound marketing is much more difficult than five years ago. Why? And why should it matter to you? Can’t a
The Importance of Call Reporting & PPC
Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for
Marketing in a Down Economy with Google Website Optimizer
Bryan Connally Internet Marketing Specialist Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of