Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
SEO Experiments – Evolving the Parallel Path Organic Search Offering
Parallel Path’s Chief Data Office-fur A Google search for “search engine optimization” will return upwards of 64 million results – the majority of which
Negative Keywords: Important Things Marketing Execs Need to Know
Managing your paid search channel is a full time job, which is why you’ve hired an agency to help out. But just because you’ve
Simple Excel Tricks for PPC Ad Copy Writing
When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be
SEO Strategy vs. Tactics
by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO
Strategic Marketing Guide for Media Interviews
Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many
5 Ways to Learn Internet Marketing
The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of
Casting Your Net Wide
The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase,
10 Reasons Why You Should Focus on Ad Copy
Data is a huge part of our everyday in the PPC space. We focus on keyword selections, bidding options, dimensions and advanced settings. However, do
Getting the Facts Straight on Social Media and SEO Part 1
As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms.