Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Pinterest Advertising for Health, Wellness and Lifestyle Brands
How Pinterest can drive meaningful engagement in a post-iOS14 world As we navigate a post-iOS14 digital landscape we are constantly looking for ways that health,
GA4 Updates From the Last 6 Months and Why You Should Care
It may be finally happening people! Google’s new analytics tool, Google Analytics 4 (GA4), is receiving some much-needed updates in order to make it a
Facebook Updates – What we’ve learned from the iOS 14 impact, the latest targeting updates and more
As digital marketers, we are all acutely aware that the only constant in this industry is change, and that old adage certainly continues to hold
TikTok Advertising Overview for 2022
TikTok User Summary TikTok has approximately 1 billion monthly active users according to Wallaroo Media’s report. We estimate monthly users will surpass 1.1 billion in
How Can Healthcare Companies Prepare for 3rd Party Cookie Depreciation?
The digital marketing industry is one of constant change and clients and agencies alike have grown accustomed to navigating through these uncertain waters and having
Q2 2021 Paid Social Media Recap
We are halfway through the year and Parallel Path has curated the latest news from Q2 when it comes to all things Paid Social media.
Facebook Retargeting Solutions After iOS14 Updates
It is no secret that the iOS14 updates have thrown a wrench into digital advertising strategies this year. In the past, retargeting based on website
Facebook Advertising Creative Best Practices
Best Practices Developing the right creative is very important to the success of your Facebook advertising campaign and there are so many rules and guidelines
Q1 2021 Paid Social Media Recap
Q1 2021 is officially a wrap and as is tradition, Parallel Path has curated the latest news when it comes to all things Paid Social.