Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Q2 2021 Paid Social Media Recap
We are halfway through the year and Parallel Path has curated the latest news from Q2 when it comes to all things Paid Social media.
Facebook Advertising Creative Best Practices
Best Practices Developing the right creative is very important to the success of your Facebook advertising campaign and there are so many rules and guidelines
Q1 2021 Paid Social Media Recap
Q1 2021 is officially a wrap and as is tradition, Parallel Path has curated the latest news when it comes to all things Paid Social.
Google Ads iOS14 Updates
iOS14 Updates Apple recently introduced new privacy and security features for their iOS14 software update. As a result, Google, Facebook, and other digital advertising platforms
Why Hulu Might Be the Next Advertising Channel in Your Marketing Mix.
Search, Social, and now Streaming. Self-service advertising continues to grow across almost all digital touchpoints. With several companies such as Google, Facebook, YouTube, Pinterest,
Google Ads Quarterly Digest – Q1 2021
Q1 was a relatively quiet month for Google in terms of major product updates, but there were still a few noteworthy changes. Keyword Matching Updates
How to Use Geographic Data for Competitive Conquesting
Geo-Conquesting Most marketers that have been in the digital game are familiar with the concept of Geo-Targeting and some of the more traditional ways to
What Google’s Keyword Matching Update Means for Your Brand
Agency POV Google recently announced that they will be making significant changes to the way phrase and broad match modifier (BMM) keywords trigger ads for
GA4 Predictive Audiences
Agency POV Google recently rolled out their highly anticipated Google Analytics 4 that leverages machine learning models to provide marketers with some unique tools that
