Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
5 Marketing Priorities of Hospitals & Health Systems
The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success. Now more
Reddit Advertising for Health, Wellness and Lifestyle Brands
How brands can use Reddit to engage with a valuable audience Social media platforms have largely evolved into places to consume content, instead of sharing
Instagram Shopping An E-Commerce Overview
Instagram Shopping: An Opportunity for Health, Wellness, and Lifestyle Brands With more than 1 billion active users each month, it’s no surprise that Instagram
Mindfulness for Smarter Marketing
Leveraging human-first experiences to build strategic plans for Health, Wellness, and Lifestyle Brands As marketers, it’s easy to forget that we are also consumers,
Health, Wellness, and Lifestyle Marketers’ Guide to Going Cookie-less
What Google’s Depreciation of Cookies Means for Marketers If you touch digital advertising in any capacity, you’re likely aware that the cookie is crumbling.
Pinterest Advertising for Health, Wellness and Lifestyle Brands
How Pinterest can drive meaningful engagement in a post-iOS14 world As we navigate a post-iOS14 digital landscape we are constantly looking for ways that health,
GA4 Updates From the Last 6 Months and Why You Should Care
It may be finally happening people! Google’s new analytics tool, Google Analytics 4 (GA4), is receiving some much-needed updates in order to make it a
Facebook Updates – What we’ve learned from the iOS 14 impact, the latest targeting updates and more
As digital marketers, we are all acutely aware that the only constant in this industry is change, and that old adage certainly continues to hold
TikTok Advertising Overview for 2022
TikTok User Summary TikTok has approximately 1 billion monthly active users according to Wallaroo Media’s report. We estimate monthly users will surpass 1.1 billion in
