BOULDER, Colo., Dec. 31, 2015 – Parallel Path, a data-driven full service digital marketing agency, has been selected by Backpacker’s Pantry as its digital marketing agency of record. Parallel Path has been tasked with supporting the company’s expansion into digital, after more than 60 years of traditional retail presence, and with navigating the complexities of marketing in the digital age.
Founded in 1951, Boulder, Colo.-based Backpacker’s Pantry provides outdoor enthusiasts with lightweight, nutritious food to fuel any type of adventure with minimal prep. Until now, Backpacker’s Pantry gourmet meals were available through big brand retailers, but the company recently added an e-commerce focus to its growth strategy allowing consumers to order directly from www.backpackerspantry.com.
Family-owned and operated Backpacker’s Pantry selected Parallel Path for its high touch and proven, data-driven approach to digital marketing. Parallel Path will focus its efforts on driving awareness to specific markets through performance media, improving user experience through conversion rate optimization, as well as supporting creative development to drive increased engagement and sales to the Backpacker’s Pantry retailers and website.
“With deep Colorado roots ourselves we’re excited to partner with a local trailblazer in the adventure foods/CPG industry, said Bryan Boettiger, COO and CSO at Parallel Path. “We look forward to supporting Backpacker’s Pantry by further enhancing their strong brand and market presence through digital marketing.”
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best-in-class services and custom programs to creatively and analytically help enterprise and SMB client partners expand brand awareness, attract new customers, and retain customers through digital touch points. Solutions include digital strategy development, SEO, paid search marketing, paid social, remarketing, display management, web analytics, content generation, creative services and more. For additional information, please visit http://parallelpath.com.