BOULDER, Colo. – January 19, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Envision as its digital marketing agency of record. Envysion, a Blackstone Entrepreneur Network company recognized for its high growth potential, has an award-winning Managed-Video-as-a-Service (MVaaS) platform.
The Louisville, Colorado company selected Parallel Path for its proven, data-driven approach to digital marketing and the convenience of being able to work with a local team for regular, in-person interactions.
Some of the world’s most recognized companies such as Chipotle, Sprint, Big Lots, Krispy Kreme and Taco Bell trust Envysion to impact their customers, operations and profitability with their managed video-as-a-service platform. By investing in a data-driven digital marketing approach with Parallel Path, Envysion will amplify its existing customer portfolio through strategic, digital lead generation and brand awareness.
“Increasingly, companies that have a lot of foot traffic are realizing the power of video to go beyond reducing theft and increasing security to improving business efficiencies and marketing opportunities to increase profitability,” said Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path. “Our team at Parallel Path is thrilled to partner with Envysion to ensure restaurants, retail shops, movie theaters, and hotels are aware of the possibilities to fully leverage video for their business operations.”
By increasing Envysion’s brand awareness, companies that have commercial establishments can better understand and discover how Envysion’s video services can improve security while also increasing profits through better brand execution, employee training, and customer experience. Parallel Path will be managing all of Envysion’s digital channels to implement a data collection infrastructure, paid search management, SEO, remarketing, monthly content as well as enhanced digital creative.
Envysion provides what companies need to test, measure, and make needed changes that impact their customers, their operations and their profitability. Envysion’s video intelligence platform gives visibility into every store, every location, every day, from anywhere. Envysion provides the insight into the most important events—so real-time changes can be made.
Envysion Insight platform brings operational, financial and employee metrics together with video and sophisticated analytics to transform them into actionable insights delivered to decision makers across the organization—no matter where they are—via intuitive, easy-to-use dashboards, business intelligence reports and video—all via the cloud.
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best in class services and custom programs to creatively and analytically help enterprise and SMB client partners expand brand awareness, attract new customers, and retain customers through digital touch points. Solutions include digital strategy development, SEO, paid search marketing, remarketing, display management, web analytics, creative services and more. For additional information, please visit parallelpath.com