Life on the Western Slope Takes Home eHealthcare Leadership Award

The critically-acclaimed integrated marketing campaign wins a Platinum for Best Rich Media.

Boulder, Colorado, February 21, 2020 — Parallel Path is proud and honored to announce that the Life on the Western Slope integrated marketing campaign developed for Rocky Mountain Health Plans won the Platinum Award for Best Rich Media at the 2019 eHealthcare Leadership Awards. The awards attract 1,000 on average from across the industry and recognize the top websites and digital communicators of large and small organizations across the health sector. Winners of the 20th Annual eHealthcare Leadership Awards were announced at a special presentation in Orlando, Florida during the Healthcare Internet Conference. A total of 106 healthcare digital marketing experts judged the entries, and judges looked at how entries compared with others in the organization’s classification.

As a winner of the Platinum Award for Best Rich Media, Life on the Western Slope has been recognized yet again for its ability to reach and impress audiences across Colorado. The fully integrated, multi-channel brand campaign launched in October 2017 and has driven over 11 million film views to the first 6 films in the series. In addition to the full-length films, the video content was also edited for television commercial spots, movie theater screens, and digital video ads. In all, the content was distributed across more than 25 traditional and digital media channels.

In addition to this latest award, the ongoing integrated marketing campaign has garnered multiple awards including a Webby, Official Selection at the Telluride Mountain Film Festival, and finalist placement at the 2019 Banff Mountain Film Competition. “We are fortunate to have a client partner in Rocky Mountain Health Plans who understand the power of real connections,” Chief Client Officer Hardy Kalisher has said in reference to the agency’s continued work alongside the health insurance provider.

To learn more about the integrated marketing strategy we developed for Rocky Mountain Health Plans, we welcome you to visit the case study.

About Parallel Path

Parallel Path helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. An industry leader since 2006, Parallel path combines state-of-the-art digital marketing tools and strategies with a passion for a healthy and active lifestyle to help businesses and organizations amplify their reach to their customers. The agency’s vision is to make the world a better place, one connection at a time.

Consumer Study Webinar

Please fill out the form below to watch the webinar

Consumer Study Webinar