Parallel Path Appoints Hardy Kalisher to Lead its Strategic Marketing Group

BOULDER, Colo. – April 1, 2013 – Parallel Path, a data-driven online marketing firm, is today announcing the appointment of Hardy Kalisher as the Strategic Consulting Group Director. Today’s appointment of Hardy signifies continuous growth at the online marketing and web analytics firm to hire executives who have a deep background in online marketing that spans across several industries.

As the Strategic Consulting Group Director, Hardy brings over 22 years of entrepreneurial and marketing experience to each client relationship at Parallel Path. In addition to his role at Parallel Path, Hardy is the founder of HK Design + Consulting in Boulder, Colo. Prior to these roles, Hardy founded two apparel retail companies and two music production companies.

“Parallel Path is leading the data-driven evolution with an executive team that can think creatively, strategically and analytically,” said Bryan Boettiger, co-founder and Chief Operating Officer at Parallel Path. “Hardy is an award winning marketing professional who will help our clients deliver an authentic brand experience to their customers. He brings a wealth of experience to our team and we’re thrilled to have him on board.”

The Parallel Path Strategic Consulting Group provides passionate consultative leadership to the client and agency partnership. The Strategic Consulting Group works in collaboration with the client and Parallel Path’s online marketing analysts to successfully achieve the client’s defined online marketing goals.

More information about the entire team of online marketing, data professionals at Parallel Path, please visit Parallel Path is currently hiring a Strategic Consulting Intern to join Hardy’s team as well as a JavaScript Implementation Specialist. For more information about these open requisites, please visit


About Parallel Path

Parallel Path is a data-driven online marketing and consulting firm located in the heart of Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, SEO Consultingpaid search managementweb analytics360° Degree Tracking, content development and more. For additional information, please visit or follow on Twitter @ParallelPath.


Press Contact:
Courtney Walsh | Media Darling PR

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