Bringing Successful Local Listing Optimization Service to Chain Store Operators
Boulder, Colorado (PRWEB) April 26, 2011. Internet marketing agency Parallel Path Corporation announced today the availability of their Aha!Local Enterprise Service, a local listing optimization service for chain store operators. The service, intended for franchisers, corporate-owned chains, and blends of the two, is designed to drive in-store traffic by delivering the highest possible store listing placements on Google Maps, Bing Maps, and similar local search tools, to distribute store information across a very broad distribution network, and to present the store information with the appropriate branding to the target audience.
Aha!Local Enterprise is an evolution of Parallel Path’s Aha!Local service sold directly to individual store operators, which the company has provided for two years. The company has managed store listings across many verticals and geographies, gaining valuable expertise in optimization techniques, effective promotional tools, and other activities that drive customer action. While servicing these individual businesses, Parallel Path also developed proprietary tools and techniques that allow the company to efficiently service hundreds of locations simultaneously, enabling the company to now apply their expertise to the needs of chain store operators.
The company now has several chains participating in Aha!Local Enterprise, with as many as 750 stores each. Ritz Camera & Image has been a customer since last year. In less than a year, Parallel Path has increased the number of store listings in the first position on Google Maps by 49%, resulting in 37% more monthly impressions per store. According to Peter Tahmin, Ritz’s vice president of RitzPix.com and online retail, “We’re confident that our improved online image and increased impression volume is driving new revenue in-store.” A full case study of Ritz’ local search optimization process is available on SlideShare.
“Local online search represents an important new marketing channel for businesses trying to attract local customers,” said Tracy Earles, Parallel Path’s vice president of marketing, “but the local search environment is dynamically changing, including user behaviors, placement algorithms, and promotional opportunities. Aha!Local Enterprise allows chain-store operators to take advantage of this marketing channel without having to establish and maintain the expertise in-house.”
Parallel Path has been sharing their local search expertise through various channels, including live events and blog postings. This content can be viewed on Parallel Path’s SlideShare and YouTube channels.
About Parallel Path Corporation
Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results.