Parallel Path is excited to welcome Boulder, Colorado-based NICE Recovery Systems to our client-partner family. The NICE1 cooling and compression system is the market leader in technology and design. It is embraced by leading orthopedic surgeons, athletic trainers, and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & Snowboard Team.
As a leading innovator in recovery therapy products, NICE has tapped the team at Parallel Path to develop a marketing strategy to build brand awareness and drive demand for the brand so that healthcare industry professionals and consumers know when, where, and how to access NICE’s family of products. “As experts in health and wellness marketing, we are thrilled to be partnering with NICE and their team to ensure that the communities they serve are aware of the products they provide,” said John Kadlic, CEO of Parallel Path.
“When we were introduced to NICE1 and used the product ourselves it became clear to us that it is a game-changer for recovery from orthopedic surgery and the joint pains associated with an active lifestyle,” said Parallel Path, Chief Growth Officer, Hardy Kalisher.
Parallel Path is an agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. Founded in 2006 in Boulder, Colorado, one of the healthiest and most active cities in the U.S., Parallel Path also has an office in Columbus, Ohio, and team members throughout the United States.