McNeil and Mueller joining Parallel Path Leadership Team

Parallel Path announces the promotion of both Christin McNeil and Samantha Mueller as Directors of Strategic Consulting and Market Directors. Based in Columbus, OH, McNeil represents the agency as Market Director in the Eastern Region of the US and, likewise, Mueller, based in Boulder, CO, in the Western Region of the US. With the promotions, McNeil and Mueller will join Parallel Path’s executive leadership team in support of the continued health and growth of the agency.

“Christin and Sam are both marketing leaders of the highest caliber and they align with Parallel Path’s vision of helping humans flourish through our partnerships with health, wellness, and lifestyle brands,” said Parallel Path, CEO, John Kadlic.

Parallel Path has deep roots in Ohio and promoting McNeil is a natural progression for the 17-year-old agency. When CEO, John Kadlic took the helm at Parallel Path in 2018 after a 25-year career in Columbus’ marketing scene, most recently as an executive leader at IBMix and as former president of Resource/Ammirati, it was inevitable that Parallel Path would grow its presence in Ohio. McNeil is a former marketing leader at Resource/Ammirati and OCLC.

“It’s a natural extension for Parallel Path to further establish itself in the Ohio market with our high profile clients such as health tech unicorn, Olive and established healthcare organizations OhioHealth, Nationwide Children’s Hospital as well as supporting JobsOhio, and Updox, among others,” said Chief Growth Officer, Hardy Kalisher.

Since its founding in 2006, Parallel Path has supported some of the most recognized Colorado brands in health, wellness, and lifestyle including Rocky Mountain Health Plans, Children’s Hospital Colorado, Ascent Protein, Bestop, Made In Nature, and Elements Massage among others. Mueller has significant marketing experience with CPG brands including her most recent marketing leadership role at Danone and their family of brands (e.g. Whitewave, Silk, Danone).

“With our headquarters in Boulder, Parallel Path’s clients include some of the important respected health, wellness, and lifestyle brands in the US. Sam’s experience with national brands will bring valuable leadership to our clients and Parallel Path as we continue to grow,” said Kalisher.


More About Christin McNeil

Christin brings 20 years of agency and client-side experience creating global omnichannel brand experiences for B2B and B2C organizations, including healthcare systems, sustainable energy, and home lifestyle companies. Her multi-faceted marketing skillset includes deep expertise in digital and traditional marketing strategy planning, e-commerce, paid media, public relations, copywriting, product placement, and leading large cross-functional teams. Christin is passionate about pioneering new approaches and using her marketing talents to support mission-driven brands doing good work that matters.

As a former Division I collegiate track and field athlete, Christin continues to infuse health and wellness into her lifestyle through Peloton cycling, yoga and teaming up with her husband to nurture their kids’ multi-sport interests.


More About Samantha Mueller

Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She served as Director of the enterprise-wide Consumer Engagement organization, leading teams in the development of creative campaigns, integrated marketing plans, and brand activation programs.

Prior to joining Danone (formerly WhiteWave) in 2010, Sam was an Account Executive at a marketing and advertising firm in Madison, Wisconsin, where she worked on numerous accounts such as American Family Insurance, Madison Museum of Contemporary Art, and Dean Healthcare, a regional healthcare network.

Sam lives in Lafayette, Colorado with her two daughters Olivia and Kira. Sam’s youngest daughter, Kira, was born with a rare genetic condition, Hypohidrotic Ectodermal Dysplasia, compelling Sam toward a new purpose and passion for affecting positive change in the area of healthcare research and advocacy.

Consumer Study Webinar

Please fill out the form below to watch the webinar

Consumer Study Webinar