ToolWatch Selects Parallel Path as Digital Marketing Agency

BOULDER, Colo. –  June 4, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by ToolWatch Corporation as its digital marketing agency of record. ToolWatch is the world’s leading provider of tool, equipment, materials and consumables management systems and has engaged with Parallel Path to support their ambitious growth goals by implementing a cohesive marketing strategy across the entire company’s digital infrastructure.

ToolWatch is based in the Denver Technology Center (DTC) which offers the local opportunity for Parallel Path to provide frequent, in-person consultative support in order to roll-out a company-wide digital strategy for ToolWatch that will encompass all of its customer touch-points.

“ToolWatch came to Parallel Path with a desire to find a true digital marketing partner,” said Bryan Boettiger, co-founder, COO and CSO of Parallel Path. “Parallel Path is a boutique firm that is invested in the success of ToolWatch and will give them the personal service and strategic foresight to make data-driven results a reality for their company.”

Parallel Path will first develop a strategy and rollout a plan that will allow the company to reach the right people with the right message at the right time and place. As it does with all of its clients, Parallel Path will give ToolWatch full data transparency into their marketing program, something the company never had access to before with its previous firms. “With Digital marketing – you shouldn’t have to guess, you should know exactly what you are getting in return for your dollars. Which marketing decisions are driving which results,” noted Boettiger.

About ToolWatch Corporation
Founded in 1991, ToolWatch is the world’s leading provider of tool, equipment, materials and consumables management systems. Combining easy-to-use ToolWatch data collection devices with a powerful database system, its technology enables the tracking and management of construction resources throughout an entire organization, delivering significant savings of both time and money to companies of all sizes. With more than 6,000 installations in 20 countries around the world, ToolWatch applications use the most current and reliable technology to manage assets for maximum utilization and productivity throughout an organization. Learn more at

About Parallel Path

Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include digital strategy development, SEO, paid search marketing, display management, web analytics, 360° Degree Tracking and more. For additional information, please visit or follow on Twitter @ParallelPath.


Press Contact:

Courtney Walsh


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