NeoMedia Selects Parallel Path as Digital Marketing Agency

BOULDER, Colo. – May 16, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by NeoMedia Technologies (NEOM) as its digital marketing agency of record. NeoMedia chose to work with Parallel Path for its data-driven approach to digital marketing, their successful track record of helping international technology companies, and for the simple fact that both companies are conveniently located in Boulder, Colo. just a few miles apart.

“NeoMedia is an ideal partner for Parallel Path. They are an international company working with large brands but they are locally based in Boulder,” said Bryan Boettiger, co-founder, COO and CSO of Parallel Path. “We believe our success with our partnerships is built from trust and data-driven results which is why we are excited to start working with NeoMedia and help further the growth and success of Boulder’s technology community.”

Parallel Path will provide a high level of in-person, daily consultative-based support for NeoMedia to improve relevant traffic and increase lead generation to its site to support revenue goals through digital marketing, organic traffic and SEO.

About NeoMedia

NeoMedia Technologies, Inc. is a pioneer in QR and mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed 50+ million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications. With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include international brands, agencies and handset manufacturers. The company also has a growing portfolio of patent licensees. Learn more at

About Parallel Path

Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, SEO, paid search marketing, display management, web analytics, 360° Degree Tracking and more. For additional information, please visit or follow on Twitter @ParallelPath.


Press Contact:

Courtney Walsh


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