News
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all
Jack Day Awarded Q2 2024 Fox & Goat Award
We are excited to celebrate Jack Day as the recipient of our Q2 Fox & Goat Award! This quarterly award
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans
Helping a fitness company scale its brand
Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012
Parallel Path Welcomes Dan Shust as Director of AI and Experience Innovation
We are delighted to welcome Dan Shust to Parallel Path as our Director of AI and Experience Innovation. In this
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing