Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future

Content originally published on TheDrum

In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for addressing those expectations and building a more sustainable future for this industry, making advertising a more positive experience for users, brands and publishers alike. Read more to learn how advertisers can build a more sustainable relationship with the public

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