Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences

Content originally published on Marketing Dive.

As Generation Z users reach adulthood, gain spending power, and shop online in droves, they are demanding instant gratification from their digital experiences. Retailers and brands need to make a strong, lasting impression on Gen Zers or risk losing them to competitors. Learn how digital brand interaction will become more important than ever. 

Read more on the publisher’s site.

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