Micro-Influencers Present Macro Opportunities

Parallel PathNewsletter

Content originally published on eMarketer.

“Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.” Smaller influencers are creating more opportunities for authentic brand interactions and greater trust within audiences. Not only do these influencers cost less, but they may also be the key to maintaining brand relevance in an over-saturated channel.

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