How Health and Wellness Marketers Can Empower Women
Empowering Women in the Expanding Health and Wellness Sector Marketing health and wellness to women is not just about promoting products and services. It’s about empowering women to make informed decisions about their health and overall well-being. As a brand, how you communicate with this key target audience can make a significant difference. The […]
Google Tracking Changes and the Future of Data-Driven Advertising
Behavior Tracking in Google’s New “Cookie-less” World June 2021 Update: Google has since delayed its planned cookie removal until 2023 In marketing where a data-driven world is the promise of modern advertisers, what happens when the data as we know it disappears? In March 2021, Google announced that it will no longer allow advertisers to […]