As digital marketers, we are all acutely aware that the only constant in this industry is change, and that old adage certainly continues to hold true in the world of Facebook advertising. In the past year, agencies and brands alike have had to rally and make some changes to the ways we approach our social marketing strategies to accommodate the … Read More
Facebook Advertising Creative Best Practices
Best Practices Developing the right creative is very important to the success of your Facebook advertising campaign and there are so many rules and guidelines it can be difficult for businesses to keep track. That is why the team at Parallel Path has compiled a list of best practices for you to reference as you develop your creative images, videos, … Read More
Facebook Ads iOS14 Updates
How Apple’s Recent Release Could Affect Your Facebook Advertising You have probably heard by now that Apple’s recent iOS 14 update will impact Facebook advertising, but you may still be wondering exactly how this will unfold. There are still a lot of questions that remain unanswered, but we’ve compiled what we know so far and some tips to help you … Read More
Facebook News Feed Update
10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers). Here is our take on the bottom line for our clients. … Read More