Google Ads iOS14 Updates

iOS14 Updates Apple recently introduced new privacy and security features for their iOS14 software update. As a result, Google, Facebook, and other digital advertising platforms have had to make significant updates to products to comply with the new privacy and security features. This update is largely focused on user privacy within apps, so Google’s updates […]

Google Ads Beta and Innovations You May Have Missed from Q3 & Q4 of 2020

Google Ads platform is constantly innovating with the introduction of new features or betas. Here is an overview of the highlights from some of the more impactful and relevant for brands and organizations in health, wellness, and lifestyle. Feel free to reach out to Parallel Path if there are any questions on anything specific or […]

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