What Google’s Keyword Matching Update Means for Your Brand

Wyeth LeemonBlog, Marketing, SEO

Keyword Updates in Google

Agency POV Google recently announced that they will be making significant changes to the way phrase and broad match modifier (BMM) keywords trigger ads for various search terms. Essentially Phrase and BMM keywords will be combined into one overarching match type. The current Phrase match type will expand to cover broad match modifier traffic while still leveraging word order when … Read More

Google Ads Beta and Innovations You May Have Missed from Q3 & Q4 of 2020

Wyeth LeemonBlog, PPC

Google Ads platform is constantly innovating with the introduction of new features or betas. Here is an overview of the highlights from some of the more impactful and relevant for brands and organizations in health, wellness, and lifestyle. Feel free to reach out to Parallel Path if there are any questions on anything specific or want to learn more about … Read More