The world of social media advertising can feel like it is evolving at light speed. To help you stay on top of opportunities to achieve your marketing goals, we wanted to take a moment to share a current overview of all Q1 and Q2 changes to Facebook, Instagram, Twitter, Snapchat, Linkedin, Pinterest, and TikTok . Facebook & Instagram Updates New … Read More
Health, Wellness, and Lifestyle Marketing for 2020 and Beyond
Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed spaces without much crossover. Now that narrative has shifted, and the consumers expect the integration of health, wellness, and lifestyle as they seek a more holistic view of wellbeing. For those in health, wellness, and … Read More
Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics
Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression, anxiety, and behavioral or conduct problems remain prevalent among children and adolescents across the United States. This fall, the Colorado High School Activities Association is making a bold move to help improve the mental health … Read More
Recent Google Algorithm Updates Causing Ranking Volatility
Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings. On May 22, 2013, Google confirmed the Penguin 2.0 update. On June 11, 2013, Google confirmed monthly updates of Panda. On June 25, 2013, Google confirmed a phantom update rollout over the following weeks. … Read More
The Impact is Real: Google’s Encrypted Search
Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the SEO industry is that search queries won’t be available for reporting within Google Analytics, nor will they be available from referring search URLs. The data is available at a roll-up level, however term-level detail for … Read More
ICANN’s Release of gTLDs: More .Hype than .Hope
David DuBois Search Engine Optimization Specialist June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it would open its list of generic top-level domains (gTLDs) to anyone willing to dish out the $185,000 application fee. Registration for these domains will be open from January 12 to April 12, 2012, and will … Read More