Make Your SEO and PPC Strategies Work Together
Search engine optimization (SEO) and pay per click (PPC) are two digital marketing channels that direct traffic to your website. Though the two approaches to capturing clicks from the search engine result pages (SERPs) are unique — SEO is “earned” media and PPC is paid — they work most optimally when they are used together. […]
Paid Media Tips for Brand Safety During COVID-19
Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content […]