Five Signs Your Outdoor Brand is Wasting Money on Paid Search

Wyeth LeemonBlog, Lifestyle Industry, Matrix, PPC

Pay-per-click (PPC) or Paid Search advertising is a powerful marketing channel that can rapidly grow revenue for outdoor brands. Without a clear, informed strategy, however, runaway spending is a constant risk. Here are some of the biggest reasons for unprofitable paid search campaigns. Even if you are confident that you are getting a good ROI (return on investment) on your … Read More