As digital marketers, we are all acutely aware that the only constant in this industry is change, and that old adage certainly continues to hold true in the world of Facebook advertising. In the past year, agencies and brands alike have had to rally and make some changes to the ways we approach our social marketing strategies to accommodate the … Read More
Why Hulu Might Be the Next Advertising Channel in Your Marketing Mix.
Search, Social, and now Streaming. Self-service advertising continues to grow across almost all digital touchpoints. With several companies such as Google, Facebook, YouTube, Pinterest, LinkedIn, Twitter, and TikTok all having their own ad managers, Hulu will be jumping into the mix. They began beta testing their self-serve ad-buying tool early last year and will continue to allow businesses to … Read More
Facebook Ads iOS14 Updates
How Apple’s Recent Release Could Affect Your Facebook Advertising You have probably heard by now that Apple’s recent iOS 14 update will impact Facebook advertising, but you may still be wondering exactly how this will unfold. There are still a lot of questions that remain unanswered, but we’ve compiled what we know so far and some tips to help you … Read More