Marketing for good
All roads lead
to health and
happiness.
Working Together
Partners in
Prosperity.
Consumer Motivation Study 2023
Health & Wellness Reimagined
Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.
We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.
Our study lights up pathways for brands to connect deeper with their consumers and our findings challenge established norms:
Consumer Motivations
They hold greater weight than mere demographics in crafting impactful brand strategies.
Purpose-Driven Branding
It’s compelling, but not the primary motivator for all consumers.
The Wellness Awakening
It’s not just a niche; it’s becoming a significant part of consumers’ lives.
Authentic Storytelling
Amplifying consumers’ voices is crucial for a brand’s narrative.
Consumer Motivation Study 2023
Health & Wellness Reimagined
Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.
We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.
Our study lights up pathways for brands to connect deeper with their consumers and our findings challenge established norms:
Consumer Motivations
They hold greater weight than mere demographics in crafting impactful brand strategies.
Purpose-Driven Branding
It’s compelling, but not the primary motivator for all consumers.
The Wellness Awakening
It’s not just a niche; it’s becoming a significant part of consumers’ lives.
Authentic Storytelling
Amplifying consumers’ voices is crucial for a brand’s narrative.
Forward is the
only direction
we go.
- We're On A Path To Living Better Than Ever Before.
- We Believe That Humans Deserve Better Health.
- And That Health Deserves Better Marketing.
- Together, We Build Powerful Ideas.
- That Help Inventive And Impactful
- People And Brands At The Forefront Of Wellness
- To Bloom, Prosper, And Continue To Shape
- The Future Of Human Health And Happiness.
- A Better World Begins Here.
- Let's Get To It.
Big-picture Thinking + Real World Results
BRAND SEARCH QUERY INCREASE
Rocky Mountain Health Plans
Working within a small window to reach, educate, and convert consumers, we anchored an integrated marketing campaign on stunning film content that tells the stories of actual Colorado residents.
Insight Meets Action
Health and happiness takes hard work.
For brands dedicated to the pursuit of better wellbeing,
Parallel Path is the source for strategic and actionable
marketing plans built in the spirit of collaboration.
Take The First Step
Guidance for good.
At Parallel Path, we combine the thoughtfulness of a consultancy with the agility and execution power of a marketing agency.
Together, we’ll craft the strategy and content you and your brand need to tell your story and succeed.
