Powerful Marketing strategies that move wellness forward

A better world
begins here.

Marketing for good

All roads lead
to health and
happiness.

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions.

Consumer Motivation Study

Health & Wellness Reimagined

Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.

We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.

Our study lights up pathways for brands  to connect deeper with their consumers and our findings challenge established norms:

Surfing-Approved

Consumer Motivations

They hold greater weight than mere demographics in crafting impactful brand strategies.

Purpose-Driven Branding

It’s compelling, but not the primary motivator for all consumers.

The Wellness Awakening

It’s not just a niche; it’s becoming a significant part of consumers’ lives.

Authentic Storytelling

Amplifying consumers’ voices is crucial for a brand’s narrative.

Consumer Motivation Study 2023

Health & Wellness Reimagined

Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.

We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.

Our study lights up pathways for brands  to connect deeper with their consumers and our findings challenge established norms:

Consumer Motivations

They hold greater weight than mere demographics in crafting impactful brand strategies.

Purpose-Driven Branding

It’s compelling, but not the primary motivator for all consumers.

The Wellness Awakening

It’s not just a niche; it’s becoming a significant part of consumers’ lives.

Authentic Storytelling

Amplifying consumers’ voices is crucial for a brand’s narrative.

Forward is the
only direction
we go.

Big-picture Thinking + Real World Results

+ 0 %

BRAND SEARCH QUERY INCREASE

Rocky Mountain Health Plans

Working within a small window to reach, educate, and convert consumers, we anchored an integrated marketing campaign on stunning film content that tells the stories of actual Colorado residents.

Insight Meets Action

Health and happiness
takes hard work.

For brands dedicated to the pursuit of better wellbeing,
Parallel Path is the source for strategic and actionable
marketing plans built in the spirit of collaboration.

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Take The First Step

Guidance for good.

At Parallel Path, we combine the thoughtfulness of a consultancy with the agility and execution power of a marketing agency.

Together, we’ll craft the strategy and content you and your brand need to tell your story and succeed.

Consumer Study Webinar

Please fill out the form below to watch the webinar

Consumer Study Webinar