Powerful Marketing strategies that move wellness forward

A better world
begins here.

Marketing for good

All roads lead
to health and
happiness.

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions.
"Parallel Path is the agency partner I’ve always searched for."
"Their dedicated support has been instrumental in driving the growth of our multi-location presence. Their strategic partnership has instilled deep confidence in our ability to enhance patient growth across all our locations. This collaboration has led to meaningful advancements in our overall marketing and business performance, setting us on a path marked by clarity and optimism for the future."

Beth Wendt
Vice President of Growth, EVP Eyecare

"Our partnership has driven tangible results, and we are eager to sustain and build upon this momentum together."
"Parallel Path has been a key partner in helping First Watch with its expansion efforts and revitalization of existing markets by developing customized marketing strategies to engage our audiences and increase brand awareness."

Matt Eisenacher
Chief Brand Officer, First Watch

"Parallel Path's data-driven approach has allowed us to be more precise and efficient in all that we do."
"Parallel Path has been an outstanding marketing partner for Fitness Connection. Their knowledge of today’s health and wellness consumer creates actionable insights and marketing strategies that have allowed us to grow membership across our geographic footprint. To top it off, their team is great to work with as well!"

Trever Ackerman
COO, Fitness Connection

"Since we began our engagement in 2019, Parallel Path has become an extension of our team."
"As our digital paid media agency of record they’ve developed successful campaigns to grow our brand’s reputation alongside growing our reach through community expansion. Parallel Path has also stepped in to program manage large initiatives like our brand expansion and website redesign. Their consultative approach and expertise has helped us create a strong marketing engine to deliver important children’s mental health resources to the audiences that will benefit from them most."

Andrea Hickman
Sr. Director Corporate Alliance and Philanthropic Marketing, Nationwide Children's Hospital

"Thanks to Parallel Path for being a steadfast partner helping make all of this happen.”
“UnitedHealthcare Colorado has surpassed our revenue growth goals, we’ve brought on significant new membership across all product lines, forged great new relationships, and stayed largely in the first position as a brand!"

Patrick Gordon
CEO, UnitedHealthcare Colorado

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Consumer Motivation Study

Health & Wellness Reimagined

Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.

We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.

Our study lights up pathways for brands  to connect deeper with their consumers and our findings challenge established norms:

Surfing-Approved

Consumer Motivations

They hold greater weight than mere demographics in crafting impactful brand strategies.

Purpose-Driven Branding

It’s compelling, but not the primary motivator for all consumers.

The Wellness Awakening

It’s not just a niche; it’s becoming a significant part of consumers’ lives.

Authentic Storytelling

Amplifying consumers’ voices is crucial for a brand’s narrative.

Consumer Motivation Study 2023

Health & Wellness Reimagined

Clouded with misconceptions, there’s more to discover about health & wellness consumers than meets the eye. You see, it’s not just about the trends; it’s about the real motivations behind each health & wellness consumer.

We’ve gone beyond the stereotypes, partnering with an independent research firm to unveil the genuine desires, motivations, and behaviors health & wellness consumers.

Our study lights up pathways for brands  to connect deeper with their consumers and our findings challenge established norms:

Consumer Motivations

They hold greater weight than mere demographics in crafting impactful brand strategies.

Purpose-Driven Branding

It’s compelling, but not the primary motivator for all consumers.

The Wellness Awakening

It’s not just a niche; it’s becoming a significant part of consumers’ lives.

Authentic Storytelling

Amplifying consumers’ voices is crucial for a brand’s narrative.

Forward is the
only direction
we go.

Big-picture Thinking + Real World Results

+ 0 %

BRAND SEARCH QUERY INCREASE

Fitness Connection

Reaching today’s health and wellness consumers through a tailored, integrated marketing program to generate brand awareness and drive new fitness club memberships.

Insight Meets Action

Health and happiness
takes hard work.

For brands dedicated to the pursuit of better wellbeing,
Parallel Path is the source for strategic and actionable
marketing plans built in the spirit of collaboration.

Take The First Step

Guidance for good.

At Parallel Path, we combine the thoughtfulness of a consultancy with the agility and execution power of a marketing agency.

Together, we’ll craft the strategy and content you and your brand need to tell your story and succeed.

Consumer Study Webinar

Please fill out the form below to watch the webinar

Consumer Study Webinar