Life on the Western Slope Takes Home eHealthcare Leadership Award
The critically-acclaimed integrated marketing campaign wins a Platinum for Best Rich Media. Boulder, Colorado, February 21, 2020 — Parallel Path is proud and honored to announce that the Life on the Western Slope integrated marketing campaign developed for Rocky Mountain Health Plans won the Platinum Award for Best Rich Media at the 2019 eHealthcare Leadership […]
Why Your Brand Should Use Facebook Brand Lift Measurement
Likes feel great, but are they good for the bottom line? While likes and shares are usually guaranteed to boost your mood, it’s difficult to gauge whether those types of social media engagement are boosting sales. Enter Facebook Brand Lift, which reports on metrics such as brand awareness and ad recall in an effort to […]